Posted on Dec 8, 2018
Author: Katie Bruhl Zraik
A well-built website is the key to success for many businesses. Websites open your business up to a whole new area of possibility and potential customers. The key to a successful website is usability, the end-users experience, and staying ahead of current trends. The world of web technology is continually evolving; therefore, it is important to ensure your website stays fresh and relevant as well. The list below is a look at 5 web trends to expect to see in 2019.
It has been a few years since mobile searches began surpassing web searches, and it is now essential that your site be mobile friendly. Google will prioritize indexing sites that are mobile-friendly over those that are not. Therefore, it’s no surprise that mobile-first is a top trend, and that making a site compatible with desktop is now secondary. Designing for mobile-first is becoming necessary, and not just for the SEO purposes mentioned either. The typical user now expects the experience that comes with a site that is designed for mobile, including being speedy and easy to navigate.
With mobile-first being a top trend, it’s no surprise that designing your site with a flat design is also important. In general, having a quick, responsive site, for mobile or desktop, should be a top priority for a designer. The average user will not put up with a sluggish site. In fact, for mobile, your site needs to take no longer than 3 seconds to load. If it takes any longer, the user will likely click away, no matter how captivating your site may be. Designing your website with a clean and minimalist design is a great way to make sure your site loads swiftly. Additionally, a flat design makes a website easy to navigate, and limits clutter, which most users favor.
Geometric shapes, in particular those with bright colors, is a good way to make your minimalist website stand out. Adding geometric shapes such as triangles, rectangles, trapezoids, etc. to your site is very simple and inexpensive to implement, so many designers naturally are choosing to incorporate them. Shapes can just be for aesthetic purposes, but many designers are choosing to use them to improve the user’s experience. For example, the shape can be placed around important, clickable text, so a user’s attention is immediately drawn to it.
Web typography can change the whole aesthetic and style of a website. A simple change to the color of the appearance of a page title, for example, can draw a user’s attention to a different part of the page. The trend of big, bold headers with stand-out colors and large fonts will continue to remain popular in 2019. Having dramatic typography is often used to replace complicated graphics or interactive elements. In addition, it is another great way to make a website that has flat design stand out.
Video Interactive Backgrounds
Most of this article has centered around trends involving simple and minimalistic designs. Video interactive backgrounds is one exception to the rule (although it is recommended that if you do use a video background, that the rest of your site is fairly simple). Video interactive backgrounds are exactly what they sound like, videos playing in the background of your site. Often the content of your site is placed on top of the video, in a way that you can still see the majority of the video. Videos are an entertaining way to grab your user’s attention and can make your site stand out in a way that text and pictures alone simply cannot do.
If you’re interested in designing a new website, or simply updating your existing site to incorporate these new trends, contact Web and IT Group today!