Digital Marketing
Pay-Per-Clicks Advertising, Social Media & E-mail Marketing
Pay-Per-Clicks Advertising
Pay Per-Clicks Advertising (PPC) is a great option for website advertising. Search Engine Marketing with PPC will distinguish your website from organic listings on Search Engine Result pages. Using this method of advertising helps drive more traffic to your company’s website by taking your listing to the first page of search results immediately. In addition to that, traffic that is driven to your website through PPC Ads can help your organic rank if you are able to keep those visitors on your site’s pages by providing them with quality content. We can help you boost your organic rank by balancing Pay-Per-Clicks strategies with Organic SEO strategies. Visit our Search Engine Optimization page for more information about Organic SEO strategies.
Google is the most common form of Pay-Per-Clicks Advertising. Over the years, they have made thousands of adjustments to the rules behind their Pay-Per-Clicks Advertising. All of these adjustments have continued to make Google Adwords extremely relevant in the world of online advertising.
Our expertise in Adwords is what makes The Web & IT Group the ideal choice for your PPC campaign.
Bing & Yahoo
Although Google dominates the market in the search engine world, Bing and Yahoo support millions of users every day. As a result, Bing and Yahoo can be excellent choices for paid advertising.
The Web & IT Group can create a marketing campaign that includes multiple search engines which will compliment your Google Adwords PPC Advertising.
Social Media Marketing
Social Media has become one of the largest and most powerful ways to market your company online. Consistently participating in social media sites such as Facebook, Twitter, LinkedIn, and YouTube is key to getting the most out of your social media marketing campaign. Embracing this platform of marketing gives your company the opportunity to truly connect and interact with clients on a more personal level.
Can companies benefit from Social Media?
Marketing with social media is not only a great way to catch the attention of your potential clients where they spend most of their time, but it’s also a great way to improve your SEO. Even if you are a product packaging company offering B2B services, or a physical therapy clinic, you can still reap the benefits of having social media accounts associated with your organization. Simply by owning a social media account and posting regularly, you are improving your search engine optimization and therefore gaining value from social media marketing.
E-mail Marketing
E-mail Marketing is a great way to build loyalty and brand awareness. It is meant to communicate to clients or potential clients by sending newsletters, coupons, specials, or other types of advertisements. We use the most up-to-date and convenient software to handle all types of e-mail marketing campaigns. You can even view the reporting results which contain information like “who looks at your e-mails” and “how many people click on the links inside your e-mails”. The Web & IT Group can get you started with your e-mail marketing campaign. We can also manage existing e-mail campaigns and improve your e-mail marketing results.
Content List Mangement
Do you have hundreds or even thousands of e-mail contacts that you send newsletters to? Are some of them duplicates or bounce-backs? The Web & IT Group can keep all of your contact’s information in an easy-to-manage program where you can send individual newsletters to specific groups and keep track of their interaction with your newsletters. With this program, you can even send out surveys and questionnaires.
Who We Are
We are a web company based in Toledo, Ohio. We design and develop custom websites, e-commerce sites, mobile apps and much more.
